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Color has a significant impact on brand recognition. For a simple example, what would a product like Coca-Cola be without its famous red color?   Depending on the product, demographics, and other essential factors, color can help your brand stand out to customers and communicate more about your product and customer expectations. With this post, custom packaging manufacturer   Jiurun will share some of the color scheme trends emerging in 2022 and how you can use them to create a unique brand for your marketing strategy.   1. Connecting color to emotion Color palettes are so important in marketing because of the emotional connection humans have with color. Of course, it's a subjective experience that depends heavily on the customer's interpretation and the feelings you want to convey. But when done right, connecting color to emotion helps create a deeper connection with your product.   For example, how do you want your customers to feel when they see your product? ...

In the last two years, due to the impact of COVID-19, people's consumption has shifted more to online. In the fierce competition of e-commerce, product packaging is a critical element that helps us build a good first impression in customers' minds and keep our brand in their minds.   In a wide range of packaging designs, can those packaging styles better capture customers' hearts? How should we design and customize our products to stand out from the crowd of competitors? Follow Jiurun Packaging   to learn more about the 4 popular packaging trends in 2022. Hopefully, this will give you a little inspiration for reference when designing your custom packaging .   Top 4 packaging trends of 2022 1. Sustainable packaging Growing awareness and recognition of climate change issues drives the global green movement. As a result, sustainable packaging will remain significant in 2022. Despite the global struggle, how brands choose to package their food should be a top priority in supp...

  Ready to update your packaging? We're here to help you stay on trend and create something unique of your own at the same time. Here are six custom packaging   design trends 2022 guaranteed to inspire.   1.  Bold patterns and flat illustrations Abstract shapes paired with thin lines and unique patterns are becoming quite prominent in the custom packaging space. Whether your brand is bold and brave or delicate and subtle - bold patterns can influence your customer's perception of what's inside. In addition to patterns, vignettes are increasingly being used in custom box design - both inside and out. Here you can use simple shapes, eye-catching colors and block patterns that are just as loud as the vibrant designs. Designs like these make your packaging visually appealing to your customers and draw them in. They tell a story and engage your audience as they unbox your product or interact with the product itself.   2.  Front and center positioning of your pro...