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  When was the last time you considered that beverage loads could cause product damage in transit? Unless you are directly involved in the transportation of your product, the effects of this damage may go unnoticed.   Here are three things you need to know about stretch wrapping   in the disposable PET industry. 1. Product damaged in transit due to ineffective stretch wrapping is more profitable than you might think. With the razor-thin margins on bottled water, the damaged product is not an option. Lost sales opportunities and reworked and strained business relationships are all potential consequences of damaged products.   2. The root cause of approximately 50% of a damaged product in transit is inadequate stretch packaging. In North America alone, shipping losses due to ineffective stretch packaging amount to $35 million annually. At least half of the damage could be avoided simply by improving the quality of stretch packaging.   3. you can't solve this probl...