Top 4 custom packaging trends of 2022

In the last two years, due to the impact of COVID-19, people's consumption has shifted more to online. In the fierce competition of e-commerce, product packaging is a critical element that helps us build a good first impression in customers' minds and keep our brand in their minds.

 

In a wide range of packaging designs, can those packaging styles better capture customers' hearts? How should we design and customize our products to stand out from the crowd of competitors? Follow Jiurun Packaging to learn more about the 4 popular packaging trends in 2022. Hopefully, this will give you a little inspiration for reference when designing your custom packaging.

 

Top 4 packaging trends of 2022

1. Sustainable packaging

Growing awareness and recognition of climate change issues drives the global green movement. As a result, sustainable packaging will remain significant in 2022. Despite the global struggle, how brands choose to package their food should be a top priority in support of the green plan.

 

Eco-conscious consumers want to support brands that align with their values and are willing to pay a premium price. Therefore, marketers must consider how they can use plastic-free and biodegradable packaging options to engage their target customers while ensuring that the packaging continues to work and that the customer experience is intact.

 

These eco-friendly food packaging options include products packaged in cardboard catering boxes, cardboard food sleeves, and custom food service papers.

 

2. Smart packaging

The intersection of technology and packaging is emerging in the age of intelligent devices. "Smart packaging" allows consumers to interact with their packaging, rather than just opening it to access their food.

 

Technology elements on packaging, such as QR codes, social media interactions, online games, etc., can spark consumer interest and improve their experience with your brand. Especially in an age where the only real interaction we seem to have is through a cell phone or computer screen, the use of intelligent packaging is now beautiful to the market. These elements can be powerful tools to let customers know about your products with a simple tap or scan on their smartphone.

 

Imagine having customers simply scan a code on the package that sends them to a landing page containing more information about your food. Another use for intelligent packaging is to help brands track metrics like Ph, temperature, etc., especially when we need to be careful about how we interact with products in-store. This helps ensure food products' freshness, quality, and extended shelf life.

 

3. Personalized packaging

Consumers are attracted to products that are personalized in a variety of ways. A personal touch such as a name or message on the packaging can make your customers feel special and improve their experience with your brand. Customers thrive and create a real connection with your brand. So, what better way to address your customers than in person.

 

4. Transparent packaging

Another trend this year is the design of packaging made from transparent materials, especially in food packaging.

As consumers pay attention to the ingredients used in food products and how they are made, the desire for greater transparency has increased. This means allowing customers to eat with their eyes by viewing the food they are buying as well as informing your customers of the ingredients and benefits.

 

Revealing what's inside the package allows your brand to lead with integrity. Take the guesswork out of your customers by showing them exactly what they will receive through transparent and forthcoming information that communicates the value of your product versus opaque packaging.

 

These are the top 4 packaging design trends of 2022. Of course, there are many other outstanding designs. If the above few designs don't give you enough inspiration, you can learn more packaging styles through our product categories or contact us through message or email. We can provide you with suitable packaging customization suggestions according to your products.

 

Reprinted from Jiurun Packaging - “Top 4 custom packaging trends of 2022”