5 Steps to an Enhanced Marketing Strategy through Color

Color has a significant impact on brand recognition. For a simple example, what would a product like Coca-Cola be without its famous red color?

 

Depending on the product, demographics, and other essential factors, color can help your brand stand out to customers and communicate more about your product and customer expectations. With this post, custom packaging manufacturer Jiurun will share some of the color scheme trends emerging in 2022 and how you can use them to create a unique brand for your marketing strategy.

 

1. Connecting color to emotion

Color palettes are so important in marketing because of the emotional connection humans have with color. Of course, it's a subjective experience that depends heavily on the customer's interpretation and the feelings you want to convey. But when done right, connecting color to emotion helps create a deeper connection with your product.

 

For example, how do you want your customers to feel when they see your product?

 

If you want them to feel calm, neon orange may not seem right until you run some tests on the logo and the color and find that your customers like the color. Or they may find the color too aggressive, so you can develop a new marketing palette.

 

Because it is so subjective to the product, it can be helpful to test a different color palette for your marketing strategy. Doing so will allow you to identify the emotions that your customers associate with your product and the colors that best convey that emotions.

 

2. Complement primary colors with accent colors

Once you have some general marketing colors, it's time to start segmenting them.

 

First, think about the primary color you want. It should be based on your developing marketing strategy and the emotion you want to evoke. Once you have that in mind, you can start pairing it with different accent colors to see which one works best.

 

For example, if you have chosen a simple color theme that conveys comfort and harmony, you will need primary and accent colors to convey this. In this case, your primary colors could be a dark green primary and a dark brown as an accent color. Or you can choose a dark green primary color with a light green accent to get a monochromatic look.

 

3. Highlight color as a marketing strategy

Once you have a general idea of what color theme you want and the feeling you want to convey, it's time to develop a strategy. Think about how these colors will be presented in your brand and how the design will fit.

 

For example, do you want your packaging to be just primary colors, and if so, what feeling does that convey?

 

Sticking with the same plain theme, you can use dark green packaging with brown design elements that will immediately bring a sense of calm and harmony when someone sees your product. Color in marketing is an essential visual element, so you should consider all the details of your brand color and how this will affect your marketing strategy and brand image.

 

4. Keep it simple

It can be tempting to put all the colors together and create something, But please don't do it. Using complementary and contrasting colors wisely (and simply) will help you strike a balance and get your customers to pay attention to your product.

 

The recommended number of colors is between 1 and 3, so try creating your marketing palette accordingly. Experiment with color combinations of various design elements and see how they look, especially complementary and contrasting colors. Don't be afraid to experiment and make sure you communicate effectively with your customers, mainly through marketing channels such as packaging.

 

This means encouraging customer feedback and listening to what they want from the brand you are trying to be.

 

5. Always ask for feedback

As your brand develops and grows, it's important to constantly seek feedback and improvements.

 

For example, marketing feedback on colors could include how well the color palette performs.

Are some colors more challenging to read than others?

Are design elements too busy and obscure certain parts of the text?

You can also get feedback on brand perception and make informed decisions about how colors relate to it.

 

The best way to portray your brand colors and get valuable customer feedback is through your product packaging. You may find that your product has appealed to an older demographic in the past, but younger customers are taking more of the market share. In this case, you may need to update your marketing palette to reflect this and modernize your brand to serve a larger audience.

 

If you need good advice on custom packaging and a reliable packaging manufacturer, feel free to contact Jiurun Packaging, we can provide you with a one-stop shop for packaging design and production.

 

Reprinted from Jiurun Packaging - “5 Steps to an Enhanced Marketing Strategy through Color”