6 Custom Packaging Design Trends 2022

 Ready to update your packaging? We're here to help you stay on trend and create something unique of your own at the same time.

Here are six custom packaging design trends 2022 guaranteed to inspire.

 

1. Bold patterns and flat illustrations

Abstract shapes paired with thin lines and unique patterns are becoming quite prominent in the custom packaging space. Whether your brand is bold and brave or delicate and subtle - bold patterns can influence your customer's perception of what's inside.

In addition to patterns, vignettes are increasingly being used in custom box design - both inside and out. Here you can use simple shapes, eye-catching colors and block patterns that are just as loud as the vibrant designs.

Designs like these make your packaging visually appealing to your customers and draw them in. They tell a story and engage your audience as they unbox your product or interact with the product itself.

 

2. Front and center positioning of your product name

Make your brand name self-explanatory. It's simple, but effective - it keeps your name in the minds of your customers. Build brand awareness and highlight your product name instead of using custom box design illustrations and graphics - especially if you have a prominent brand name. Zara is a great example of simple, name-brand-focused packaging that maintains a stunning aesthetic: the 

Unlike standard packaging, few brands focus on creating a product name hero by focusing on aesthetic typography that offers the opportunity to stand out.

This makes the product attractive and appealing, while increasing brand and product awareness and directly impacting consumer sales and recall value.

 

3. Retro Packaging

Retro and vintage-themed packaging is a great way to create a sense of nostalgia and encourage your customers to like your product - especially if your product is a twist on an old-school favorite or inspired by traditional technology. Retro design can share meaningful messages about your brand values and bring a fun charm to your packaging as it takes consumers on a unique unboxing journey. 

In 2022, vintage-themed packaging returns, but with a difference. More than just authentic vintage designs and custom boxes, you'll see old-fashioned and vintage graphics, packaging techniques and designs.

 

4. Creative storytelling through graphics

Storytelling is a highly relevant concept for 2022, not only for packaging, but for branding in general. Due to pandemic popularity and the transition to online shopping, more and more brands are using storytelling to communicate their stories and otherwise humanize their brands. Without an in-store connection, companies are having to rethink their initial physical touch point, the unboxing experience.

This made the consumer-brand relationship stronger based on trust, belief and relevance. Storytelling through the use of graphics effectively reflects what your brand stands for and builds a relationship with your customers.

Most of these graphics highlight the role of how the product makes them feel, and communicate that feeling to you when you purchase the product. Since emotion is one of the most powerful purchase triggers, it's a win-win. 

Magic Spoon is a healthy alternative to cereal and a great example of a product that translates to a variety of health needs and age groups.

 

5. Minimalist Branding

Bold graphics on the tabletop bring a fresh brand perspective to consumers, and minimalist packaging designs can make a bold statement. Simple artwork with solid and neutral colors can benefit your brand in a number of ways.

Emphasizing your logo and company name can increase brand awareness.

Choosing designs that require minimal ink coverage can save money and allow for cost-effective re-ordering.

Simple artwork allows you to scale effectively over time and make larger printing methods (such as flexo) more suitable for your brand.

It may seem that minimalist designs and solid colors make packaging with a limited color palette less appealing. However, the idea is to allow unconventional and unique colors to do all the talking. In the case of Apple Airpods, for example, the all-white packaging is clean, timeless and consistent with the brand.

But less conventional, minimalist packaging like the Minor Figures shipping box can also make a lasting impression and give off a cool vibe. 

To create a unique and unexpected packaging experience, you can also choose to use minimalism on the outside of the package, along with a bold interior design. This creates a captivating unboxing that your customers may not forget as you make a surprising first impression.

 

6. Technical Ink Graphics

Gone are the days when commercial art design was used to rule custom packaging. 2022 is all about technical ink graphics with bold geometry and textures that are different from what consumers have seen before.

Interactive and innovative graphics such as hand-drawn graphics, engineered images and abstract visuals take product packaging to a new level and do more than just stand out on the shelf. 

After reading these design, do you have any idea for your own brand? Contact Jiurun, we are profession custom packaging manufacturer in China, We will assist you to realize your design ideas.