4 Tips to help you attract new customers through packaging design

Many companies are experiencing performance problems under the impact of the new crown. They are trying to figure out how to maintain their business and achieve growth. With limited supply chain demand and operational capacity, companies are looking for ways to acquire new customers and gain new customers.

 

So what are some excellent ways to help us attract some attract new customers quickly?

 

Good packaging is your first step to attracting customers' eyes. Here Jiurun, a packaging manufacturer, will share with you a few ways to attract new customers quickly from the perspective of packaging design. Hopefully, it will be a little reference for your business development.

1. Create relevant promotions and deals

If you're noticing slow growth and a lack of new customers, consider launching offers and promotions to encourage purchases. For example, you can create tailored promotions and deals to coincide with major holidays (e.g., Labor Day, Thanksgiving, etc.) or mark important business milestones (e.g., anniversaries) to drive sales.

 

Many brands are now incorporating special offers into their package designs, such as putting coupons in the package or a note with a cashback promotion.

 

Promotions and offers can help you attract new customers and maintain existing ones, as well as drive them to make a second purchase.

 

2. Improve operations

This is easier said than done, but behind a lot of foolproof marketing is a keen understanding of the customer experience. The more you can improve on the back end of your business, the happier your customers will be - and the more you can use it for your marketing.

 

How can you optimize operational efforts from a packaging perspective?

Nowadays, people mostly shop online, so there is a lot of emphasis on speed of delivery and logistics. If you can offer faster logistics, you can capture the hearts of more customers, so you can factor in packaging and logistics in your packaging design and improve the rate of packaging through design.

 

But also make sure your packaging is optimized to hold, protect and display your products, which will ensure a quality unboxing experience that customers will enjoy and remember. Or, you can consider available packaging options that make it easier for employees to pick, pack, and ship products in the shortest amount of time.

 

3. See what customers want

If you want to acquire new customers and new clients, your goal should be to understand who they are and what they want. To develop a foolproof strategy, you need to have a basic understanding of your customers to help you craft the right message.

 

Know your customers' preferences. You can include these elements in your packaging to capture their attention and boost their desire to buy.

 

Suppose you don't know your customers' needs well enough. In that case, primary market research can help you understand market attributes and competitor analysis to see what's happening in your niche.

 

You can entice customers to complete questionnaires for you by including them in your package design with a cashback offer. This insight can help you develop more relevant messaging and make your marketing more foolproof.

 

4. Think outside the box

There are many traditional routes you can take when considering how to acquire new customers. You can do social media marketing, upgrade your SEO strategy, or even run a lot of promotional campaigns.

 

In your package design, sometimes it's not always about what you want to say to the customer but also about what the customer will want to see on the package. Joolz, for example, is very particular in its packaging design, allowing customers to reuse the packaging to create new toys and artwork, which is a fun design for many customers.

 

It doesn't have to be precisely these initiatives, but getting new customers is all about thinking outside the box and bringing something of value to the mix they will be attracted to.

 

Packaging is one of the most direct ways to attract potential eyes and build a loyal customer base! If you want to get more attention from new customers, the first thing you should think about is the design of your packaging. If you need assistance with packaging custom and design, feel free to contact Jiurun Packaging, we are a professional packaging manufacturer. We can provide you with a one-stop shop for your packaging boxes.

 

Reprinted from Jiurun Packaging – “4 Tips to help you attract new customers through packaging design”